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HubSpot also recommends this free kit for getting started with co-marketing. Everyone has loyalties to their favorite brands, but there's a good chance your favorite products are the result of two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

There's something brilliant about that co-branded product: It's a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike.

In fact, these brands still create new co-branded products to this day. Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too.

Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Both audiences need to find value -- like chocolate-loving fans of Betty Crocker and Hershey's.

There are a ton of great examples of co-branding partnerships out there. To show you what makes them so successful, we've curated a list of 21 examples of great co-branding partnerships to inspire you.

Looking to ramp up your co-branding program? GoPro doesn't just sell portable cameras, and Red Bull doesn't just sell energy drinks. Instead, both have established themselves as lifestyle brands -- in particular, a lifestyle that's action-packed, adventurous, fearless, and usually pretty extreme. These shared values make them a perfect pairing for co-branding campaigns, especially those surrounding action sports. To make the partnership work, GoPro equips athletes and adventurers from around the world with the tools and funding to capture things like races, stunts, and action sport events on video -- from the athlete's perspective.

At the same time, Red Bull uses its experience and reputation to run and sponsor these events. The collaboration allows exclusive GoPro content to enhance both companies' growth.

While GoPro and Red Bull have collaborated on many events and projects together, perhaps the biggest collaboration stunt they've done was "Stratos," in which Felix Baumgartner jumped from a space pod more than 24 miles above Earth's surface with a GoPro strapped to his person. Not only did Baumgartner set three world records that day, but he also embodied the value of reimagining human potential that define both GoPro and Red Bull.

One of the biggest benefits of co-branding campaigns is the opportunity to expose your product or service to a brand new audience. That's exactly what home furnishing store Pottery Barn and paint company Sherwin-Williams did when they partnered together back in Together, the two brands created an exclusive product line of paints, and then added a new section of Pottery Barn's website that helped customers easily select paint colors to complement their furniture choices.

Source: Pottery Barn. Customers could coordinate paint colors with picture-perfect Pottery Barn furniture for a mutually beneficial partnership -- and style assistance for both brands' customers to boot.

You may have already heard of Casper -- it's an online mattress and bedding brand that sells mattresses in a box. Casper mattress unboxing videos like this one have become a hit on YouTube, but despite the brand's day return policy, some shoppers might still be hesitant to buy a mattress without getting the chance to roll around in it first.

Enter West Elm, a high-end furniture company. Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing -- and so West Elm could advertise its chic bedroom furniture. Source: Casper. This is another example of a mutually beneficial co-branding partnership. It helps both brands appeal to a broader group of shoppers -- after all, Casper doesn't sell furniture, and West Elm doesn't sell mattresses. It also provides shoppers with options -- to try a mattress before buying, or to feel what it would be like sleeping in a bed frame.

Kanye West, best known for his Grammy-winning rap albums, partnered with Adidas to develop a high-end footwear line called Yeezy. The combination of Kanye's personal brand and Adidas' growing streetwear segment has made for robust company earnings and brand growth since it was introduced.

Kanye's celebrity appeal benefits Adidas by creating buzz around its apparel, and the athletic-wear brand gives Kanye a well-established platform to build his high-end clothing line. One of the strongest draws of Yeezy -- and most notably its shoes -- is its exclusivity: Kanye's celebrity status, extremely scarce roll-outs, and the high price tag make the lucky few to own Yeezy sneakers feel a little famous by association.

Adidas' co-branding relationship with Kanye and the resulting cult-like Yeezy following led to a stellar year for the company: in , Adidas' net income climbed Source: Yeezy. But if you think about it, they have a few important things in common. If you focus on Louis Vuitton's signature luggage lines, they're both in the business of travel. They both value luxury. And finally, they're both well-known, traditional brands that are known for high-quality craftsmanship. These shared values are exactly why this co-branding campaign makes so much sense.

In their partnership, BMW created a sports car model called the BMW i8, while Louis Vuitton designed an exclusive, four-piece set of suitcases and bags that fit perfectly into the car's rear parcel shelf. Source: Louis Vuitton. A price like that kind of makes that luggage set seem like a drop in the bucket. Not only does the luggage fit perfectly size-wise, but its design and appearance fit perfectly with BMW's image : sleek, masculine, and high-quality.

Turns out both the luggage and some parts of the car's interior use carbon fiber, strong-yet-light composite material. This is a pure expression of the art of travel. Starbucks scaled up a premium coffee shop experience into a massive global brand, using music to create an ambience around its coffee. Spotify, a music streaming platform, has powered almost 25 billion hours of listening around the world.

Starbucks and Spotify forged an innovative co-branding partnership to build a "music ecosystem" , offering artists greater access to Starbucks consumers and giving Starbuck access to Spotify's expansive discography. Through the initiative, Starbucks employees get a Spotify premium subscription, with which they can curate playlists that patrons can access through the Starbucks Mobile App to play throughout the day in the shop.

This music ecosystem is designed to expand the coffeehouse environment that Starbucks is known for while giving artists greater exposure to Starbucks customers. The "musical-ecosystem" partnership is mutually beneficial, an opportunity for the companies to reach the other's audience without sacrificing their brand. Source: Spotify. Sometimes, co-branding partnerships aren't just cool projects between two companies -- they actually have practical value when the companies work together.

When Apple released the Apple Pay app, the brand effectively changed how people perform transactions. This app allows people to store their credit or debit card data on their phone, so they can use them without physically having the card with them. But in order for this app to succeed, it needs credit card companies to integrate with this technology.

By the same token, credit card companies also face more competition themselves if they aren't compatible with the latest consumer purchasing tool. To get out ahead of its competition, MasterCard became the first credit card company to allow its users to store their credit and debit cards on Apple Pay.

MasterCard not only showed support of a major consumer tech developer in this partnership -- it evolved along with its own customers in how they choose to make purchases at the counter.

Source: MasterCard. You've probably heard of Airbnb, the room-sharing application that allows you to find convenient lodging hosted by real people.

But its newest partner, Flipboard, might not have been on your radar until now. Flipboard is a news aggregator that collects news and topical content that users are sharing on social media, and allows you to "flip" through the material much like a social media feed.

Well, Airbnb recently teamed up with Flipboard to create Experiences, which serve Airbnb users with lifestyle content tailored to their interests and shared by people with similar interests as the reader. The ongoing campaign recently led to another co-created product called Trips, which allows Airbnb users to connect with hosts on common interests and actually book these experiences when traveling.

This partnership is an impressive example of how businesses can connect their customers with information that caters to their individual interests and drive usage of the product as a result. Source: Flipboard. Music-streaming app Spotify partnered with ride-hailing app Uber to create "a soundtrack for your ride. Here's how it works: When riders are waiting for an Uber ride, they're prompted to connect with Spotify and become the DJ of their trip. Users can choose from their own playlists to determine what they'll listen to.

Source: The Verge. This smart co-branding partnership helps fans of Uber and Spotify alike enjoy better experiences thanks to the app. And they might be more interested in picking Uber and Spotify over competitors knowing they can enjoy their next ride listening to their favorite tunes. People often turn to Pinterest for fashion inspiration, making a co-branding partnership with Levi's a natural partnership.

Styled by Levi's is a new initiative between Pinterest and Levi's offers a "personalized styling experience," or style insights tailored to each user's tastes and preferences. The partnership offers an authentic and individualized brand relationship, which is difficult to come by in an increasingly digital environment.

Pinterest offers Levi's a leading social platform with millions of users interested in visual offerings, and Levi's meets these needs with digital personalization and visual-focused boards. Source: Styled by Levi's. Some co-branding campaigns are more complicated than others. This example from BuzzFeed and Best Friends Animal Society is one of the simplest ones out there -- and it goes to show a great co-branding effort doesn't have to take months of planning or millions of dollars.

For this campaign, the folks at Best Friends Animal Society wanted to leverage BuzzFeed's readership of over million people. The article is exactly what it sounds like: Harry Potter and Beauty and the Beast star Emma Watson answered fans' questions while she played with cute kittens. Source: BuzzFeed. The article ends with a CTA advertising that the kittens featured in the video are, in fact, adoptable -- a win-win for both partners.

See what I mean? But that discrepancy in pricing is exactly why the two brands decided to partner with one another. In exchange, those high-end brands -- like Alexander Wang -- can expose their brand name to "a new generation of potential consumers, who will increasingly aspire to owning more pieces from his high end collection," writes Michelle Greenwald for Forbes.

Source: Snobette. Whenever a new installment of the beloved "Star Wars" series is released in theaters, it causes global pandemonium, and the release of "Star Wars: Episode VII The Force Awakens" in was no exception.

The series' parent company, Lucasfilm, partnered with CoverGirl to capture a broader audience to get fans new and old excited about the movie's release. You might be wondering, "What do "Star Wars" and makeup have in common? In the past, the space-age action movies were almost exclusively advertised and targeted toward men and boys. But in this day and age, that's nonsense -- because people of all genders can be interested in space exploration and makeup contouring alike.

The line was designed by famed makeup artist Pat McGrath , and it features two styles: the Light Side and the Dark Side, which loyal "Star Wars" fans will recognize as the sides of good and evil in the movies. This co-branding partnership was a win for both brand.